Nation and City Branding Masterclass
is taking place for the first time in Central and Eastern Europe in 2024. Its aim is to bring state of the art knowledge and experience on the topic of reputation management to cities, regions, and countries in Central and Eastern Europe and the Balkans. The long-term ambition is to assist in building nation and city brand strategies across the region.
The new brand management for nations, cities and regions. How national and civic identity can be a useful foundation on which to build international engagement and a better image.
There is much confusion as to how the concepts of branding and marketing are applied to places. Govers will provide a detailed introduction to the various concepts involved and their practical implications.
For over twenty years, Anholt and Govers have advised, supported and trained the governments of more than 70 nations, cities and regions. Many of these case studies have resulted in useful learnings which will be shared in this session. Cases include the Netherlands, Austria, Mexico, amongst others.
How are Slovakia and its neighbours performing in terms of their brand image? What can be improved and how?
Anholt and Govers will present their main takeaways of the day.